Well said although violence is a part of hegemonic masculinity not just for conservatives, although they perhaps buy into it more. Patriarchy as a social system is a dominance hierarchy and we all, but particularly males, are encouraged to claw their way up the pyramid by being the most ruthless. I’m working on a piece about how this country loathes victims — because they have failed to achieve in the dominance hierarchy and must, therefore, deserve on some level whatever has happened to them. So, yes I think you are right on track by saying this ad makes no sense to those who buy into all this.

Dispelling cultural myths with research-driven stories. My favorite word is “specious.” Not fragile like a flower; fragile like a bomb! Twitter @ElleBeau

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