Trying to pretend like this isn’t a real dynamic is just specious. When men are tough, that is considered strong and correct and admirable. When women display those exact same qualities, they are considered bitchy and strident -even by other women.

Assertiveness in women is perceived negatively

  • Women receive “negative personality criticism”, such as being called bossy or told to “watch their tone” in around 75% of performance reviews. Men, on the other hand, rarely do.
  • Women who are assertive or forceful are perceived as 35% less competent than non-assertive women, according to a 2015 VitalSmarts study.
  • Women are called bossy in the workplace more often than men are, according to a US study.

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Dispelling cultural myths with research-driven stories. My favorite word is “specious.” Not fragile like a flower; fragile like a bomb! Twitter @ElleBeau

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