There is nothing in the ad that advocates for men to suffer! It’s all about co-creating a better society together. “It begs the question, at what point is it acceptable to generalize a population like this?” Well, first of all they repeatedly do not generalize to all men in this ad, and secondly:

When we don’t have 1 in 3 women who have been the victims of some kind of sexualized violence. When little girls aren’t harassed on the street starting at age 9 or 10. When half of all murdered women aren’t killed by current or former domestic partners. When the suicide rate for men plummets because they are no longer living in a social system that demands emotional isolation from them. When boys stop calling each other fag or saying “You throw like a girl” as a means to insult their friends. When both men and women are allowed to be who they actually are instead of conforming to roles prescribed for them by a dominance hierarchy, in which everyone, and in particular males, have to try to rise up the pyramid of status and power by stepping on and subjugating those who are “below” them in the hierarchy — often through bullying, harassment and the like. That’s when!

Dispelling cultural myths with research-driven stories. My favorite word is “specious.” Not fragile like a flower; fragile like a bomb! Twitter @ElleBeau

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