There is a prevailing and systemic problem with toxic masculinity. It shows up in the news every day, it shows up in the rate of suicide amongst men, it shows up in school shooters and bullying of all types — of which sexual harassment is just one form. It’s part and parcel of living in a dominance hierarchy where you rise through the ranks by stepping on the necks of other people. That’s what toxic masculinity is, in large part. It’s not what maleness or masculinity is, but it is what patriarchy is — and it harms us all.
This is part of the voice-over for the ad. There is nothing insulting in it. In fact, it shows men being leaders in their communities and good role models. “But something finally changed. And there will be no going back because we — we believe in the best in men. Men need to hold other men accountable. To say the right thing, to act the right way. Some already are, but some is not enough. Because the boys watching today will be men of tomorrow.
It’s only by challenging ourselves to do more that we can get closer to our best.”