So, that being said, do you approve or not of the Nike Kaepernick ad, because as you pointed out, there were a lot of similarities? I personally almost never watch live TV and always fast forward past ads if I get the chance. And, according to this article from Entrepreneur Magazine, younger people (who also avoid ads) do resonate with and reward those that display values and take a stand of some kind.

“To remain relevant, brands need to talk less and do more for people and planet.

The brands that have a purpose beyond profit will not only survive but thrive in this new age of conscious consumerism. Research carried out by Havas shows that meaningful brands have outperformed the stock market by 206 percent over the last 10 years. Enlightened brands recognize this reality and are transforming their entire modus operandi to meet young consumers changing expectation.”

Again, you are entitled to not feel that way, but it seems that the up and coming “spenders” do. I realize that you tend to approach a lot of things from a humorous bent, and wherever you are on this is just fine. I just appreciate getting to have actual conversations with my friends about this kind of thing, knowing that even if we don’t entirely agree, that it will be civil and that we will walk away still liking and enjoying each other.

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Dispelling cultural myths with research-driven stories. My favorite word is “specious.” Not fragile like a flower; fragile like a bomb! Twitter @ElleBeau

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