It’s another way that patriarchy is harming us all, and buying into a “keeping up with the Joneses lifestyle” is never going to make anyone happy — not even the high maintenance woman who is demanding it. I wrote an article a while back about how men actually believe even more than women that them being a good provider if central to being a good partner. Fortunately, both men and women also feel that being a caring and compassionate partner is even more important.
The isolation and pressure of playing in the dominance hierarchy like this is killing men. It would be nice if so many of them would stop fighting anyone who is saying that, however.