“Is the message you are taking out into the world is authentically aligned to what you care most about. And do you give enough of a Sh*# about it to stick with that message long enough to and motivate your target audience?”

I think you may want to edit this paragraph a bit but I totally resonate with what it conveys. My weirdness is most definitely a big part of my brand and since a part of my work has to do with cultivating authenticity, it works out very well. I’ve always loved that Dean Jackson quote!

Dispelling cultural myths with research-driven stories. My favorite word is “specious.” Not fragile like a flower; fragile like a bomb! Twitter @ElleBeau

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