I’m sure that there are few things in the world that are truly entirely homogeneous. Never-the-less, when preparing to write my article on the ad, I went and read/watched a lot of the critiques of it. And I stand by my original assessment. As to whether or not they are more or less likely to sell razors, I refer you to the Nike ad featuring Colin Kaepernick, which was similar in many ways. Also to this article which claims that Young People Will Reward Brands That Take A Stand. Also, institutional investors like Blackrock have said that they are looking to invest in companies that demonstrate a commitment to tackling social issues and providing leadership in values-related arenas.
Young People Will Reward Brands That Take a Stand
4 min read Opinions expressed by Entrepreneur contributors are their own. Through much of the last century, advertising…
As to your questions, I seem to remember from somewhere along the line that you identified as a mid-20s guy. From what you’ve told me about yourself and what I can glean from our discussion, I’d say that you are intelligent, thoughtful, but also naive. Despite your personal experiences with other kinds of discrimination, I’ve yet to meet a man that age (and very few of any age) who truly understands the depth of misogyny in our culture.
Misogyny is not hatred of women, but it is the deep-seated feeling that they have a place (lower down the dominance hierarchy, in supporting roles whose primary function is to care for men and children and to present as pleasing, both in demeanor and visage.) For most men this is an unconscious feeling, although we are currently getting treated to the opinions of many of the ones who feel it overtly, such as the guy who recently posted that the Gilette ad makes him want to beat his wife. This serves the other function of misogyny, which is to police those who dare to step out of their “place” back into line. It’s an indirect threat of violence towards any woman who dares to think that this ad and what it advocates for is acceptable.
I have another Medium friend that you kind of remind me of who recently posted in a comment that feminism and the #MeToo movement were teaching women to be afraid. I had to write an entire article in response to help him and others understand how women walk around from a very young age running a kind of a constant low-level threat assessment sub-routine. For women who live in relative safety (not in the projects, for example) it is very unconscious most of the time, but it’s always there because females must constantly ascertain whether any given situation they are in is safe in a way that males do not. Feminism did not teach me to do this. My experiences from about age 9 on taught me to do this -same as with nearly all other women.
And although I was frustrated with my friend for not understanding this already, I also see that this is an opportunity for me to give him a view of and a better understanding of experiences that he hasn’t had. And I’ve felt a bit frustrated with you for similar reasons. You think and believe things that sound reasonable on the surface, but when further investigated, turn out to not be really so, e.g., that this kind of marketing turns people off. It does turn some people off but meanwhile, change marketing is the current trend and what both investors and consumers are demanding of companies — because it’s healthy for society and it’s also very good for the bottom line.
Nike Sales Increase 31% After Kaepernick Ad Despite Backlash
Nike sales grew 31% from Sunday through Tuesday over Labor Day in 2018, besting 2017's comparative 17% increase.
I’d like to see more people, particularly men, taking the time to really learn about and understanding a topic before they opine about it, but I guess that is the nature of social media that this rarely happens.
Never-the-less, I’ve enjoyed talking with you and am glad that you’ve enjoyed some of my other pieces. I certainly don’t see you as an antagonist. I don’t need everyone to agree 100% with me.