I think women have at last caught on that they don’t need to buy products marketed specifically to them that also come with an inflated price. But pink razors aren’t really what I’m talking about. Many, and even most things marketed towards women subtley or not so subtley point out that women are in some way flawed and can only be acceptable if they purchase said product. (See the ad above for cereal that helps you keep up with the housework while also staying slim). “Cosmetics companies often rely on women’s insecurities — inculcated through years of exposure to images of physical perfection in mainstream media — in order to sell products, operating on the basis of “maybe she’s born with it, but probably not, so buy this concealer”

Gillette didn’t say that you could only be an acceptable man if you bought their razor. They said “It’s only by challenging ourselves to do more that we can get closer to our best.”

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Dispelling cultural myths with research-driven stories. My favorite word is “specious.” Not fragile like a flower; fragile like a bomb! Twitter @ElleBeau

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