Human nature pretty much dictates that we all are more interested in ourselves than anyone else, and that also doesn’t mean that narcissists aren’t their own special breed. The upside of social media is that we get to reconnect with our elementary school friends in a way that we would never have otherwise, and the downside is that many of us tend to care more than we should about the social media gaze (even more than the male gaze). As with most things, if you are doing it because you care too deeply about how it lands for other people, you are going to be disappointed. If you are mostly doing it for your own reasons that serve your own particular needs, you are probably going to be OK.