“Cause marketing” is being demanded by both consumers and investors and although like the Nike ad, it may spark some backlash and lose them some customers in the short term, it will most likely benefit them in the longterm. Nike’s profits jumped over 30% in the wake of their Kaepernick ad.
Gillette also went out of it’s way to say that “some men already are (speaking up and holding other men accountable) but it’s not enough, because the boys watching today will be the men of tomorrow.”
Thanks for reinforcing how ads targeted towards women have always been like this — showing women how they could be better if they’d only use their product. At least Gilette didn’t say that!