“Cause marketing” is being demanded by both consumers and investors and although like the Nike ad, it may spark some backlash and lose them some customers in the short term, it will most likely benefit them in the longterm. Nike’s profits jumped over 30% in the wake of their Kaepernick ad.

Dispelling cultural myths with research-driven stories. My favorite word is “specious.” Not fragile like a flower; fragile like a bomb! Twitter @ElleBeau

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