But why is it insulting to show men breaking up fights and standing up to bullys and encouraging their friends to not harass women? Because all of those things do take place on a wide-scale — they aren’t made up problems. This is my real question and I’m asking it in all honesty, why is that insulting? It’s not remotely like telling someone to smile more or they don’t deserve cereal. It’s a call to help co-create a better society that benefits everyone. There’s all this talk about how men/patriarchy built western society and now this an opportunity to refine that. The only reason to feel insulted is if you believe that things are really just fine as they are (which objectively isn’t so).

My point about exploiting insecurities is that ads tell women all the time that they are insufficient, lacking and not good enough and this ad doesn’t even remotely do that. It’s simply saying that men can actively participate in “challenging ourselves to get closer to our best” — by doing things that are indisputably right and also indisputably in need of being done.

Dispelling cultural myths with research-driven stories. My favorite word is “specious.” Not fragile like a flower; fragile like a bomb! Twitter @ElleBeau

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