Because when they don’t get what they want; what they think they deserve as the payoff for being a “nice guy” they turn nasty.

Examples of Nice Guy behaviour include:

  • Performing kind gestures with the sole motive of seducing a woman
  • Insisting the reason they were rejected is “women like bad boys”
  • Believing showing basic human decency and manners makes them especially “nice”
  • Complaining about the difference between what women claim to want in a man and the men they actually go for.

And when things don’t go their way, they often complain that they’ve been “friend-zoned” despite the target of their affections never being interested in the first place.

Dispelling cultural myths with research-driven stories. My favorite word is “specious.” Not fragile like a flower; fragile like a bomb! Twitter @ElleBeau

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