Because when they don’t get what they want; what they think they deserve as the payoff for being a “nice guy” they turn nasty.

Examples of Nice Guy behaviour include:

• Performing kind gestures with the sole motive of seducing a woman
• Insisting the reason they were rejected is “women like bad boys”
• Believing showing basic human decency and manners makes them especially “nice”
• Complaining about the difference between what women claim to want in a man and the men they actually go for.

And when things don’t go their way, they often complain that they’ve been “friend-zoned” despite the target of their affections never being interested in the first place.